It doesn't bother me so much that CTV sim-subbed our local Super Bowl broadcast and played its own advertisements so much as the effort the Canadian advertisers put into their own ad campaigns. It was basically a nothing. CTV ran a ton of their own promos (anyone know when Fringe is on? who is hosting the Junos this year?) and replayed a bunch of ads that we've already seen. I've watched enough Sportsnet broadcasts to have developed an unhealthy disdain for that fat construction guy making Panago pizza. And those damn Telus penguins can go to hell and die.
This was a great chance to show some new stuff to a captivated audience. You know there was going to be a lot of eyes on the tv set watching the big game. Why not roll out a new ad campaign starting last night?
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