who cares about this?
I'd say the entire entourage of agents, coaches and publicists that attached themselves to Phelps during and since the Olympics.
Going to have to go into a whole new direction with the marketing now. The clean cut athelete image will not sell anymore.
Perhaps this makes him more real in the eyes of some, but there is an entire infrastructure of marketing and endorsements that will come crashing down because of this. He just gave companies looking to get out of their contract due to the economy a reason to walk.
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"OOOOOOHHHHHHH those Russians" - Boney M
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