[jammies]

I'm not sure about the efficacy of this kind of advertising, seems to me it is likely just going to rile up the emotions of the insecurely religious and do nothing at all for the more thoughtful sort of believer who already know godlessness doesn't necessarily equal moral depravity. Atheism isn't like a new flavour of energy drink that just needs some exposure on a billboard to get people to try it.

I'm not sure if any kind of public relations campaign could do much for atheism, no matter how it was done. At its core atheism is anti-emotional, relying upon its proponent to discard everything but reason in an attempt to comprehend the fundamentally indifferent nature of the universe. Advertisement is all about invoking emotion, which is a difficult contradiction in goals to be resolved effectively.

To elaborate, with religion, you can speak to the heart - but atheism speaks to the mind in spite of the heart. It demands that you disregard the inbuilt human drive to anthropomorphisize the universe, which is the (I think) big appeal of religion: religion makes the world entirely comprehensible in the context of a personal relationship, and relationships are what humans are GOOD at and what we have evolved to understand. The appeal of a personal saviour is right there to see - it's personal. The appeal of not believing in any God is a lot harder to quantify and is not amenable to slogans and signs.