The stuff is awesome for chaffing legs for cyclists. It is far better than anything else I have ever used. I was biking from Vancouver to Calgary, and on the way into Merrit my legs were chaffing something fierce - it was very painful. Then I saw a billboard outside an animal supply store - "Bag Balm Sale". I'd heard of the product but could never find it - after using it, it reinforced my faith in a good and loving God.
The stuff is made to apply to cows teats who can become irritated during milking. Shania Twain announced she uses it on her face. The makeup company she promoted was very unimpressed.
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