Earlier in 2008, the CRTC defended simsubbing:
"Advertising revenues are also what enable Canadian broadcasters to bring you programming such as the Super Bowl."
http://www.crtc.gc.ca/eng/news/RELEA...08/i080128.htm
So, they're trying to make it sound like, without simsubbing, Canadians would not be able to watch the Super Bowl. Which, if true, then there wouldn't be these discussions, would there?
Meanwhile, CTV argued that Canadians do NOT want to watch the American commercials:
"CTV also disagreed with Bell TV’s assertion that viewers who tune into the Super Bowl are primarily interested in the commercial messages. CTV added that those viewers who really want to see the U.S. commercials can download them from the Internet within minutes after their being broadcast during the game."
http://www.crtc.gc.ca/eng/archive/2008/db2008-358.htm
Eastlake Cable had argued that Canadians DO want to watch the American commercials:
"McKeen argued the Super Bowl is simply a "phenomenon" and unlike any other sporting event. The lead-up to the American ad campaign lasts for months and Canadians feel cheated when they are unable to watch the ads because they are often a highlight of the game, he added."
Alan Sawyer stated that Canadians wanting to watch the multi-million dollar American commercials was only anecdotal:
"Alan Sawyer, a media strategist with Two Solitudes Consulting, says while there may be some anecdotal evidence that Canadians want to see the ads, the true appetite for changing the signal substitution rule remains unclear."
http://www.friends.ca/news-item/2431
This same Alan Sawyer is also arguing that it is time for the CRTC to review regulating INTERNET content, to preserve Canadian culture:
"Alan Sawyer of Toronto-based Two Solitudes Consulting said it's time for a policy review and the CRTC is expected to take a commercial focus and won't look at what individuals are doing with their websites."
http://www.cp24.com/servlet/an/local...5?hub=CP24Home
(Gee, I wonder if Two Solitudes Consulting has CTV as a client.)
CRTC has used an iron fist to force Shaw and Bell to develop technology to ensure complete simsub compliance.
Do you think CTV would be at all disappointed if Shaw, Bell (and Rogers) were forced to develop some kind of internet technology to preserve Canadian culture?
Are Canadians seriously wanting the CRTC to start regulating the internet?