There are so many things wrong with the simsubbing rule in general, and this is one case of it. CTV benefts from simsubs nationally when they shouldn't, and then they whine and complain about SuperBowl simsubs that aren't in their favour.
The simsub rule was created so that additional revenues could be generated by Canadian ads, and then this revenue is supposed to be used by CTV and Global to create quality Canadian programs that Canadians would watch. But instead, the likes of CTV and Global either pocket the money and their execs buy fancy houses and big boats, or they do things like outbid the CBC for the Hockey Night in Canada theme song (CTV), or buy other media companies like Alliance Atlantis (Global).
Also, in my area, my cable provider includes me as a part of the Toronto area for simsubs, even though we have our own head office and are called something else unrelated to the Toronto market, yet when special previews and launch channels are done, we are NOT considered part of the Toronto market by my cable provider. So again, you can't have it both ways.
Simsubbing ticks me off to no end, not only because it isn't done right, but the rule keeps being used and abused, and CTV and Global keep hiding behind it and are afraid to go up head to head against the American networks.
Do you think Tom's Canadian Hardware store gets offered the same kind of protection that CTV and Global do when poor little old Tom has to go up against gigantic Home Depot and compete for business- no way in H E double hockey sticks!!!
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