Quote:
Originally posted by jonesy@May 27 2005, 01:45 PM
The character is named after an estate agency (http://www.hotblackdesiato.co.uk) based in Islington, with branches throughout North London; Adams said he was struggling to find concoct a name for the character and, spotting a Hotblack Desiato sign, liked the name so much he "nearly crashed the car" and eventually telephoned to ask permission to use the firm's name for a character. Ironically, the firm's staff later received phone calls telling them they had a nerve naming their company after Adams's character.
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Hotblack Desiato. The Hitchhiker's Guide to the Galaxy Character was orginally named after a real esate agency, so that seems pretty appropriate.
Quote is from wikipedia.