Personally, I've never met a toddler that can read. It'd be interesting to see the rest of the poster and how he gets across (if he even tries) to children that Santa doesn't exist. Must be a pretty elaborate yet easily understood image for little kids to understand it.
I think Santa is a pretty harmless myth. Consumerism/materialism is certainly crazy these days but Santa has very little if anything to do with it. It's free as well.
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