Visual voicemail:
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When you decline or don’t answer a call, the caller hears a recorded greeting and can leave a voicemail message. On iPhone, visual voicemail lets you see a list of your messages and choose which ones to listen to or delete, without having to listen to prior messages or voice instructions
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http://support.apple.com/kb/HT1486
Rogers has something that turns Voicemail to Text - maybe this is what your friend is talking about...
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NOW Available to Rogers customers , another application to save you time - Voicemail to Text spoken through SpinVox, which turns your voicemail messages into text messages and sends them straight to your wireless device. With SpinVox you will receive your messages discreetly and quickly
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http://your.rogers.com/business/wire...mailtotext.asp