I think there are a couple of good reasons the product red initiative works...the products are good products that people want to buy..and in many cases the Red actually enhances how they look. They've done a good job with it.
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A few weeks after crashing head-first into the boards (denting his helmet and being unable to move for a little while) following a hit from behind by Bob Errey, the Calgary Flames player explains:
"I was like Christ, lying on my back, with my arms outstretched, crucified"
-- Frank Musil - Early January 1994
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