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Originally Posted by flip
Uhh what? Layman's terms please.
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Quote:
Cume
Cume Persons is the estimated number of different persons who listen to a station at least once during a specific period. The cume is sometimes called the "unduplicated audience," "reach" or "circulation."
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So since 660 runs similar stories on a regular cycle, they don't expect to hold listeners for hours, but they do expect a lot of people to listen for periods of time.
So there may only be, say 10,000 people listening at any one time, but over an hour there may have been 80,000 people who tuned in for a while.
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