Quote:
Originally Posted by flip
Uhh what? Layman's terms please.
|
Basically Cume measures the total number of unique people that tune in - the biggest difference between this and the traditional measurement is that listeners are only counted once, but under the standard measurement the same listener can be counted numerous times, since they are measuring TOTAL listeners each 15 minutes.
For a station like 660 - the assumption is that people don't listen to it all day, but rather tune in when they are looking for specific information - like the news, traffic reports, etc. As such the traditional measurement doesn't work.