Quote:
Originally Posted by MoneyGuy
I've worked in the media and have a sense about the making of ads. There are ads that I dislike also, but do you guys have any idea how hard it is to always be creative and come up with great ideas within the bounds of a budget? Likely not. Try coming up with bright, new, creative ad ideas for breakfast cereal, financial products, cell phones and the like. There is always the option of ignoring the commercials that you don't like. Not judging you folks; just sayin'.
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I made my living for a few years back in the 90s producing tv commercials (local crap in Lloydminster and Lethbridge), so I know the challenges.
The fact is that the vast majority of the commercials I produced had no budget, and pretty much zero creativity. They were standard hard-sell, yell about your sale for 30 seconds, commercials.
Occasionally, you'd get a client who'd let you get a little creative, but then you still had budget concerns, and even when they said they wanted to go "edgy", they never really wanted to go too "edgy".
I'm sure that most writers would be the first ones to tell you that a commercial is crap. Good ones are extremely rare.
Just because something is hard work shouldn't excuse you from criticism when you make a crappy product, especially when the goal of any commercial is to motivate the audience to give their business to the advertiser.