Quote:
Originally Posted by MoneyGuy
I've worked in the media and have a sense about the making of ads. There are ads that I dislike also, but do you guys have any idea how hard it is to always be creative and come up with great ideas within the bounds of a budget? Likely not. Try coming up with bright, new, creative ad ideas for breakfast cereal, financial products, cell phones and the like. There is always the option of ignoring the commercials that you don't like. Not judging you folks; just sayin'.
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I have to say that may not always be the case; often the ad companies get swept up in what they think is a good idea, and ignore what people want.
Case in point; a few years ago I was on a focus group- deciding what ads would get aired regarding "Don't steal satellite signals." The one we unanimously picked was the one that was aired- the one with the "thug-looking" guy and the tagline "this man is about to steal something." He walks by an old lady holding her purse, an unlocked bike, then goes home to his young son and turns on the TV.
My group picked this one because of all the ads we saw; it was the only one that had a line at the end saying "On May 25, 2002 the Supreme Court of Canada rules that doing X was illegal, and punishable with fines and imprisonment."
Unfortunately the ad company said "They liked that ad- let's air it. Just get rid of the mumbo-jumbo at the end."
Now when I look at ads on TV I see one part that may have been redeeming to the focus group, but the ad company looked at it wrong and made the ad terrible.