Originally Posted by Sylvanfan
Easy solution, scrap Buick, GMC,Pontiac, and Saturn. Go with two brands Chevy and Cadilac and build about 6 models of car for Chevy, full size pick up, compact pick up, compact SUV, midsize SUV, and fullsize SUV. For Cadilac you keep the CTS, the Escalade, and maybe one more larger car to go against the Mercedes E class, BMW 5 series, and possibly the smaller SUV they have. That way you're only focusing on what you sell, and you're only worried about those vehichles.
Same for Ford, build the Focus, Fusion, Mustang as cars an the Escape, Edge, Explorer for SUV's as well as the F150 and Ranger, maybe keep the Flex to be your it's not, but it really is a mini van vehichle. Other than that do they sell anything? Not really, I just named 90% of the vehichles they sell, so build and focus on those for fart sakes. The imports have done this for years.
But I still remember a letter my Dad received in 1990 from General Motors. After driving GM vehichles for like 30 straight years, and often Buick's he had received 2 straight lemons that basically broke down after 80,000 km. Worst was that the dealers had no idea what was wrong and just tried to sell him a new vehicle. He got fed up with their service and attitude and bought a Ford and wrote a letter complaining about their service and quality of their cars. Eventually he traded up his T-Bird to a used Benz when he came accross a deal he couldn't refuse and never went back to anything else. GM basically told him too bad so sad you bought bad cars but they were the biggest automaker in the world and they would be fine without him as a customer, there was no shortage of people like him so no apology or anything. They actually took time to write him a letter saying no apology we weren't in the wrong. I know I've always remembered that, and always will.
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