My lifestyle is pretty random, so I often find myself in other peoples' vehicles and houses. Ipod stuff everywhere I look. Now that I'm using this thing, I can play that hilarious podcast for a friend whenever and wherever I want. I guess I'm older than the OP's kids, but I don't assume that it's a late 20s trend exclusively. I'm pretty sure that ipods are the benchmark for teens as well.
There are certain areas of life where conformity is a good thing, and I think ipod is one. It works. It works well. And I've decided to assume that this will be the last interface that I'll have to learn. Since ipod and itunes are so successful and so popular, I'm pretty sure that they'll only grow/shrink and refine. I hate learning completely different ways to do simple things, so this change is annoying, but I plug away thinking that I'll never have to do it again. Sorta like the switch to blackberry.
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