Wellington Mara understood how a sports league should work.
During the early 1960s, Wellington and his brother Jack, the owners of the NFL's largest market [NY], agreed to share
television revenue on a league-wide basis, dividing the amounts of money available in cities like New York with smaller market teams such as the
Pittsburgh Steelers and the
Green Bay Packers. That concept of
revenue sharing allowed the NFL to grow and is still being used today.
Too bad so few others do.