Quote:
Originally Posted by Dion
They responded to the demand of a certain segment of the vehicle buying public and basicly put all thier eggs in one basket. For years Ford ignored the small fuel efficent vehicle rolling in and out half hearted efforts that never survived. Pickups and SUV's dominated the lots and for a period of time made Ford money. Oil started to rise dramaticly and they were left scrambling. The Fusion and the Focus are the latest models to attract the small car buyer, however they entered the market too late as the Japanese had solidified it's base of buyers with consistantly good quality products.
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Exactly. And that's why you own an Escape. It fit your needs and Ford has a pretty good rep for duty vehicles. Would you have purchased a focus over a civic? Probably not, especially if a few extra dollars per month was not an issue.
So this is a perfect illustration of why the big 3 are failing. They've been focusing on one thing but also trying to compete in every single other niche. That's like a framer trying to also do roofing and siding and painting and electrical and plumbing and flooring etc. Just pick what you're good at, do it. Do it right, and then consider adding to it with a similar product.