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Today, Pepsi, with strategic help from Edelman, reached out to 25 "digital and social media influencers" with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans representing logo design from 1962 to 1998. The third contained (yes, you guessed it) the newly launched can design - six of them full of actual Pepsi.
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http://www.adgabber.com/video/video/...4:Video:127547
Maybe a little too clean a design for my tastes. Interesting that the look of the logo changes depending on the product.