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octothorp · 11-05-2008, 04:14 PM

I think they've reached a point where they've really maxed out on what they can do as far as converting PC users to Mac, but they still have advertising value in terms of defining Apple's brand and helping to retain customers. In a lot of ways, they were as a diametric opposite to the ipod commericals, which have no dialogue, lots of colour and lots of up-tempo music, and the two play off one another really well for brand identity.

11-05-2008, 04:14 PM	#41
octothorp Franchise Player Join Date: Oct 2002 Location: not lurking Exp:	I think they've reached a point where they've really maxed out on what they can do as far as converting PC users to Mac, but they still have advertising value in terms of defining Apple's brand and helping to retain customers. In a lot of ways, they were as a diametric opposite to the ipod commericals, which have no dialogue, lots of colour and lots of up-tempo music, and the two play off one another really well for brand identity.