I think apple has done an absolute brilliant job of marketing their product. I won't ever buy a mac computer because I like to build my own PC's but I don't think microsoft ever or any computer manufacturers ever though apple could ever take the market share they have, build a following like they have, and made it cool to own a mac.
I really have to hand it to them as it seemed like an impossible task, and they’ve done well.
I think those commercials were a great catalyst for them and they have served them well. I’ve sure they’ve swayed many minds, and they’ve brought apple to the forefront with these commercials.
I find them mildly entertaining, but the time will come when they have run their course. Just like the “dude, you’re getting a dell” guy.
Market share:
http://apple20.blogs.fortune.cnn.com...ow-21-percent/
"In the consumer market, where Apple does compete, he estimates the Mac’s share is now 10% worldwide and an impressive 21% in the U.S.'
That's a huge number to me, and I don't think anyone thought that was possible 5 years ago.