Not enough data in the article to draw any conclusions. The biggest question is what the control-group is: children who don't watch TV, or children who watch less risque TV. Ideally, it should be both. The article simply refers to it as children who 'don't watch those shows or watch less of them'.
Not knowing what the control group is, I'd say it's likely that the part of these shows that girls want to emulate isn't necessarily the sex, but rather the relationships. A show that has a lot of sex but no idealized relationships (Seinfeld, for example, which has at least as much sexual content (and probably more discussion about sex) as Friends or That 70s Show) isn't likely to cause teenagers to go out and have sex.
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