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Originally posted by Rubber Ducky+May 4 2005, 02:58 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Rubber Ducky @ May 4 2005, 02:58 PM)</td></tr><tr><td id='QUOTE'>
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Originally posted by Flames89@May 4 2005, 07:30 AM
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@May 4 2005, 09:13 AM
As "Star Wars" fans eagerly anticipate the May 19 opening of "Star Wars: Episode III -- Revenge of the Sith," the final installment of the most successful and celebrated film franchise in history, the classic "Star Wars" characters from a galaxy far, far away are taking a far more active role in pitching products in TV spots here on Earth than they have for any of the earlier films in the franchise.
As part of their promotional deals with "Star Wars" creator George Lucas' Lucasfilm for "Sith" -- which include tens of millions of dollars of marketing support for the movie -- Burger King, Kellogg's and Cingular Wireless commercials will feature such perennial "Star Wars" favorites as Chewbacca, R2-D2, C-3PO and Darth Vader in their TV commercials. Pepsi has exclusive rights to feature Yoda in its spot. And two other promotional partners, PepsiCo.'s Frito-Lay and Masterfoods' M&M's, are featuring their own animated Cheetos and M&M's brands dressed up as "Star Wars" characters in their TV spots.
http://channels.netscape.com/ns/news/story...0&w=RTR&coview=
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I feel nauseous already.
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You feel nauseous? Why? Cause George wants to make some money?
How about supply and demand? People want it, and George is giving it to them.
I don't blame him one bit.
Pass the Star Wars M&M's please. [/b][/quote]
It's better than the product placement trend that is so prevalent these days. Until yoda starts drinking a coke in the movie, or obi-wan buys the new BMW land speeder, I don't see the reason to complain. Star Wars has been into the cross-promotion game from day 1. Why not have someone else pay to market your movie?