Quote:
Originally Posted by peter12
It also assumes that people can be easily broken down into identifiable groups which I think is most likely a quantitative sham that doesn't really tell us much about the wide and complex variety of choices that each individual faces.
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I think some people can be broken down into identifiable groups. However, I'd say this is a small number.
This clearly doesn't apply to the average voter who is not politically attuned, and only think politics when an election is announced. I'd say, that's a huge chunk of the electorate.