I say 60% your "friend"'s fault, 40% yours.
Like Trout said; if they were corperate tickets then I wouldn't expect to pay. However when I invite people to games I usually say one of the following:
"I got my company's tickets to the game, do you want to go?" meaning free to me= free to them.
or if it's mine, I usually ask if they want to buy a ticket if that's what I'm looking for. Fortunately I have enough good friends that I don't have to ask for money; they know the drill that they need to feed me some beers.
However the last time I offered a pre-season ticket to a relatively new friend, he accepted, and then asked how much he owed for the ticket. I made a casual comment about buying me a beer or two, and he was happy with that.
And the time before that last playoffs I scored some Sportchek tickets, and I invited a friend, adding the line of "I got the tickets on Ticketmaster, so they were $40 each." So I implied that I wanted to get paid, and there was no further mention of it and my friend paid me.
If it hasn't been established before hand what the standard is among your friends, then both should ask what the conditions are. As mentioned tickets aren't cheap, so you also shouldn't have assumed.
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