It was an internet forum that had the idea to write him in as a nominee. It spread across the internet, and worked. It's not because he's actually good.
That being said, based on the competition he's up against, he really shouldn't have a hard time winning the actual award. Madonna, Britney Spears, Green Day, U2, Tokio Hotel? Come on, are any of those ACTUALLY better than Rick Astley?
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