This is bound to be fata, but Rick Astley has been nominated in category "Best act ever", by
MTVEMA. Other nominees include Britney Spears, Christina Aguilera, Green Day, Tokio Hotel and U2. There was a prevote in which you could fill in your own nominee.
Looking at that list he would win just without any internet phenomena. Come on... Tokio hotel , U2 or Britney Spears as "Best act ever"... MTV couldn't get any lower.