I also bought an iPhone last night, however, since I am switching from prepaid (Fido) to a monthly plan (the 17.50 Killer plan), I had to call customer service to actually purchase the phone. Also, since my plan is less than $30/month, I had to pay an extra $50 for the phone.
Shipping is going to take awhile too since so many people are ordering it (and yesterday was the last day for the 6GB/$30 data plan), so I'm not getting my phone until Oct 24th.
I'm a little ticked off about that, but I've waited this long, I can wait a little longer.