A) There are already plenty of vegetarian alternatives for ice cream, so I don't know what they are going on about.... my personal favorite is "So Delicious Peanut Butter and Chocolate frozen desserts".
B) Yes, this is getting PETA into the newspapers. But I think, again, it is turning so many people off from their cause. Hell, if I see more of their ads like what they did with Tim MacLean, I'm going out and having a hamburger.
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