I bought the 32" version of the 1080p Aquos last night (biggest size I can fit in my entertainment unit and I only sit 6' away anyway) and I have to say it is a fantastic looking TV. I had an old CRT flat HD TV (Toshiba) that was pretty decent, but this thing makes it look like an etch-a-sketch.
I managed to go into Future Shop, find the TV, and then get out of there before a sales guy could find and annoy me. Then the girl at the till asks me "Would you like the extended warranty?"

NO!