Google uses more than that for page rank. The most important is your website title believe it or not. Make sure it describes what the page is about:
Calgary's Premier Used Car Dealership and Watermelon Specialist.
Make sure the text on your homepage defines exactly what your company does. Use the words Calgary, dealership, used car, car, car sales.... as many times as possible.
Make sure your site has a good description in the code. Use the same words as many times as possible. This is what shows up under the link in Google so you don't have that much room.
Send in your company information to as many local directories as you can find. It is much more important to have your company name/url appear on as many high ranking sites as possible. This is really what gets you up there in google and link farms don't typically rank that high and you don't want to pollute your site with BS links.
Send out press releases or news items to various to sites that distribute them to mailing lists.
Also make sure you submit a page map to google.
Edit: and what llama said....
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