[arsenal]

Then the Olympic qualifying times / places need to be a lot harder. If we make qualifying for the Olympics harder, then less people will go. That's up the Canadian Olympic committee to determine.

And I know you cant force fans to support the athletes. But then they shouldn't be complaining when they don't medal.

I wouldn't say it's a sense of entitlement, it's probably more frustration than anything.
Yes, it was their choice to do what they do. They know the commitment they are giving, and what they are giving up.
They also want to perform and represent their country to the best of the ability. And when they do that, they hear through the media that the majority of canadians are saying "well that's well and good, but you didn't medal so it means nothing".