How does that commercial go again that's on right now?
At the start of one of the Olympic events, hearing the athlete's thoughts in their head as a voice over whilst they await the start signal:
International Athlete #1: I'm going to win.
International Athlete #2: I'm going to win.
International Athlete #3: I'm going to win.
Canadian Athlete: I hope I can re-mortgage my house, and convince my coach to work for free.
Sad state of affairs...