[jar_e]

Originally Posted by T@T

LINK?

Google is your friend...

http://network.nationalpost.com/np/b...-launched.aspx

In an attempt to woo the youth-orientated mobile market dominated by Rogers Communications Inc.'s Fido brand and Bell Canada Inc.'s Solo offering, Telus Corp. has launched Koodo Mobile to unknowing consumers.

http://www.theglobeandmail.com/servl...THERINE+MCLEAN

Last year, Telus registered the name Koodo Mobile in various provinces, along with the Web domain name koodomobile.ca.
The introduction of a separate, youth-targeted brand would let Telus pursue a different strategy than for its mainstream service. That approach has worked for rivals Bell Canada and Rogers Communications Inc. and their Virgin Mobile Canada and Fido brands, respectively.