Dude...Telus doesn't make the phones and they do buy them at a higher price and then mark them down based on contracts. All cell phone companies tend to lose money on the hardware, the profits are in the contracts and the features (i.e. voicemail, caller ID, etc).
If you sign a new three year contract it doesn't add on to your current contract, it'll be be three years as of the day you sign it. Have you called the Telus retention team and asked them if they have any refurbished phones? I lost my phone about a year ago and replaced it for around $60 with a refurbished one.
EDIT: Are you still under warranty?
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