Quote:
Originally Posted by RougeUnderoos
Far as Kokanee is concerned, this thread (and the guy who says he started a facebook group) is proof that this Live/Die campaign is a homerun.
Not only are we talking about it, the people who aren't talking about it know what we're talking about.
These companies are spending a fortune to get free publicity on the internet. And they got it. I would call this site their "dream demographic".
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I know where you're going - create a buzz - make people talk - yaddayadda. But is anyone here any more likely to buy Kokanee than they were before this campaign? If anything, I'm less likely to spend money on their product now. I realize I may be in the minority, but people talking isn't people buying.