Firm takes action against Liberal 'Green Shift' brand
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An environmental consulting and supply company in Toronto is firing off a legal "cease and desist" order to stop the Liberal party from using the firm's trademark name - Green Shift - for its new carbon-tax plan.
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Environmental consultant Jennifer Wright, who has owned Green Shift since 1999 and registered the company name in 2001, said Monday she and a handful of other dedicated environmentalists who work with the firm can't afford to have its identity associated with any political party.
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"We're just trying to ask them politely to do the right thing," she said in an interview. "We have asked them to stop using the name and we've asked them for a full public apology."
A Liberal spokesman confirmed the party knew of the Green Shift company before Dion's announcement, saying someone contacted Green Shift before Dion announced the scheme last week.
"A courtesy call was made last Monday in advance of (the) launch to let them know they might get increased traffic," said Mark Dunn, Dion's communications director.
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A Liberal spokesman discounted the company's protests that the Liberals mimicked Green Shift's web domain name, by adding the article "the" before Greenshift.ca.
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