Woods remains the single biggest driver when it comes to golf-related television ratings and web traffic. NBC, for example, gets "more than a 50% jump when he plays, and an even more pronounced jump when he's among the leaders," network spokesman Brian Walker said.
* NBC recorded its best Monday golf broadcast rating in 30 years, and ESPN described its slice of the action as the most-viewed golf telecast in cable TV history.
* PGA.com, PGATour.com, NBCSports.com and Sports Illustrated's golf.com were among the websites that set records on Monday as fans stuck at work scrambled to stay abreast of the 18-hole playoff and the sudden-death win.
* An estimated 24,000 fans, double the number during the last Open playoff seven years ago, lined Torrey Pines' fairways.
* CNBC reported, with tongue partly in cheek, that New York Stock Exchange trading slipped by 9.2% while Woods and Mediate slugged it out.
http://www.latimes.com/sports/la-sp-...,3986041.story