It actually sounds pretty fair to me, as long as the caps are set at reasonable levels. Who uses over 40GB/month without a massive amount of downloading anyway? Why not have the people that use the infrastructure the most pay for it the most? And I say that has a medium to heavy user. I'd way rather have that than getting certain traffic throttled. If they give people a few months of continued unlimited usage and a way to track the amount they downloaded each month, they'll know which plan it the right one for them.
Even on the miniumum plan they propose (5GB per mont) you're not going to hit the limit from popups or ads alone. I'd suggest you install adblock anyway, so you don't have to be annoyed by them in the first place, bandwidth concerns aside.
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