I think what EliteXC had going for them is Kimbo. This was really the first time I got to see him fight live. I'd never pay for a XC PPV yet, so I tuned in to watch him. I've seen the YouTube videos, and have seen his fights days after on a friends PVR.
MMA is a monster right now, but the word of mouth on this thing, regardless if you watch UFC or not, helped. The NHL is doing a horrible job of marketing themselves in the states, where as the UFC is the extreme opposite, and EliteXC arguably rode their coat tails into this weekend's broadcast.
'Crush' was impressive too in her fight. Didn't recognize her right away until those pre-taped interview introductions, then after the fight. Damn she's hot, slightly humble, and could kick Kimbo's butt if she didn't get tagged by his huge hands.
I'm not impressed anymore by Kimbo. He shouldn't be main event, but is the most marketable person, outside of 'Crush', EliteXC has right now. The girl fight and the Robbie Lawler fight were amazing IMO, damn thumb to the eyes.
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