Quote:
Originally Posted by Reggie Dunlop
Pretty ironic then that "Pay at the Pump" is a growing trend, to the point of being heavily advertised. They're giving customers the option of not setting foot in the store to begin with.
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Now that is the first well thought out thing you have said on this thread. Good point and very counter-intuitive to have it. Here's some background.
Once upon a time ... like 15 years ago money was made at the pump for the retailer. It was the early 90's when the shift to convenience goods evolved. Canada was very behind on adapting convenince pmt methods such as pay at the pump because of lost store traffic. However slowly the gasoline companies figured out that the customers can be segmented into those who aren't coming in anyway and those that will, and through testing they found that the pmt option didn't impact the store too much. And further, if they didn't add the pmt method, someone else would and that they would have lower gas throughput as a result to the point that they felt they couldn't be the one company without it ... therefore they all adopt it.