Quote:
Originally Posted by flylock shox
Actually, this "experiment" was a marketing ploy devised by Sears in 1953 to promote the sale of Atomic Clocks - something Sears hoped would be a fad product to follow in the success of microwave ovens. An atomic clock kept on public display outside Sears Tower in Chicago was synchronized with the watch of a supersonic aircraft pilot, who flew three runs, each of 2 hours duration. When the watch and clock were compared after the third flight, the pilot's watch was found to be 17 minutes behind the atomic clock. Unfortunately for Sears, this expensive promotion backfired, as very few people bought the atomic clocks (which were valued at thousands of dollars even then), and Sears also saw a precipitous drop in wristwatch sales.
This experiment also led to the now widely accepted theory that Casios are sh*t.
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That was pretty slick. Well done.