Back in the day when I ran a pizza store that was part of an international chain we used to get people calling all the time saying they saw an ad on TV, and we'd have to ask them what channel, explain that it was a different country, etc.
After a while we eventually started to "match" those offers, but reminded people it was US dollars, and with the (at the time) 40% exchange rate it still worked out to a pretty good deal for our customers. Now you wouldn't really be able to do that with our dollars being at par.
Keep in mind that there are several reasons for them being able to offer lower prices. Labour is cheaper (minimum wage is $5.85 there), shipping of food is cheaper with more stores in a concentrated area, and of course competition is far more cuthroat.
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