I follow the Flames89 method. I read a lot of reviews and try to see what's new out there. Compilation sites like metacritic.com are good.
You could also stick with magazines and online sources you trust. I like pitchforkmedia.com a lot (I know, I know...) and so I read their reviews and test things out through that. I also read their interviews/features on artists I like, and see what they're listening to.
The Amazon trick is really good too. I've found tonnes of new interesting music through the 'other people bought' feature.
And, lastly, just talking to people is pretty good. Hearing what friends with similar taste like can really tune you in to artists you might not otherwise discover.
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The great CP is in dire need of prunes! 
"That's because the productive part of society is adverse to giving up all their wealth so you libs can conduct your social experiments. Experience tells us your a bunch of snake oil salesman...Sucks to be you." ~Calgaryborn 12/06/09 keeping it really stupid!
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