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Old 03-20-2008, 04:03 AM   #13
icarus
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Quote:
Originally Posted by HotHotHeat View Post
Consider all the other forms of technology we use. Internet/TV/Cellphone plans...All monthly subscriptions that offer unlimited consumption of a product.
Well not all of these things are universally unlimited (yet), except maybe TV.

I work for a major software company and the trend towards unlimited usage licences is very apparent throughout the technology sector. The benefits are numerous, for both users and providers--depending on the price point of course.

At our company unlimited licence agreements are still relatively young, and currently only the largest companies are able to make the commitments to enter into them, but it seems almost certain that ten years down the line ULAs will be the norm.

So it only makes sense that the digital music industry should follow suit. It really marks a revolution in how data is provided and sold.
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