[Sylvanfan]

Yeah, I was floored when ESPN paid 1.1 billion a year for Monday Night Football rights alone. The NFL needs to do a better job of selling itself on the Internet though. Their downfall is going to be that they may stay a bit too loyal to traditional T.V. broadcasting which has been their bread and butter. It's been mentioned before that MLB and MLBTV with it's internet sales has been a huge boon for MLB in terms of revenue. The NFL could really do well with a NFL T.V. type setup for the weekend fantasy poolie who will sit at his computer for 6 hours on a Sunday with dual monitors wanting to watch 4 games at once and follow his fantasy teams at the same time.