Are you able to alter the product, as in the way it fits? Because if not, you're never going to be able sell it to all guys, you're only going to be able to sell it to a certain type of guy, which was mentioned above. I tried on the pants(got them as a Christmas gift, they were quickly returned), and I don't care if I saw Jarome Iginla wearing them in a commercial, it still wouldn't give me a desire to show off my ass and junk through my pants. Over-all I dont think guys who hang out on a sports MB will be a successful target.
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