Honestly, I think the only way the NFL is going to generate new revenue opportunities is by getting more people to see the games live, specifically those that don't normally get that opportunity. The international games are a good way to start, but I'm thinking more in terms of travel packages.
Partner up with airlines and hotel chains and start offering "NFL Experience" packages that include premium seats that people would normally have to pay scalpers for. The NFL could even put a premium charge on these as a lot of people would be willing to pay an arm and leg for the chance to go to a game.
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