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Sled · 03-11-2008, 07:15 PM

I sold Yellowpages advertising for 3 years. I've left the company but I have so many stories about people switching major ads out of the Yellowpages to go into Canpages only to increase the size of thier ad in the Yellowpages the next year. Canpages as well as the other so called directories prey on business owners looking to cut their advertising budgets but expect the same return. The reality is that as ken0042 pointed out that directores end up in the recycling bin faster then last nights empty six pack. Canpages in the last 3 years has reduced Yellowpages share of the market approx 1 to 3 percent which means that over 90% of people who use a phone book open up a Yellowpages.

03-11-2008, 07:15 PM	#33
Sled Scoring Winger Join Date: Aug 2002 Exp:	I sold Yellowpages advertising for 3 years. I've left the company but I have so many stories about people switching major ads out of the Yellowpages to go into Canpages only to increase the size of thier ad in the Yellowpages the next year. Canpages as well as the other so called directories prey on business owners looking to cut their advertising budgets but expect the same return. The reality is that as ken0042 pointed out that directores end up in the recycling bin faster then last nights empty six pack. Canpages in the last 3 years has reduced Yellowpages share of the market approx 1 to 3 percent which means that over 90% of people who use a phone book open up a Yellowpages.