[Cowboy89]

Interesting stuff Fredr123. Good read. Interesting also:

The legal industry was not above employing its own questionable tactics, with some success. The Accident Victims/Insurance Policyholders Advocate or AVIPA was the creation of Edmonton accident-injury lawyer Mark McCourt.
In October, 2003, AVIPA began running a newspaper advertisement which featured a sad-eyed young girl and her concerned mother under the headline "Did I Do Something Bad?"
"Two and a half years ago, my 7-year old daughter Rebecca was hit by a drunk driver while crossing the street at a marked crosswalk," the ad copy states. "Rebecca's jaw was broken, and she suffered multiple cuts, bruises, and soft-tissue injuries to her neck and back." Her mother tells the public that they cried each other to sleep on many nights not knowing if the pain and suffering would ever end.
"Now I hear that some MLAs in our provincial government don't believe my daughter deserves fair compensation for her pain and suffering.... Do these MLAs have no compassion?"
A disclaimer in fine print at the bottom of the ad reveals that Rebecca is a composite of numerous children injured by reckless or impaired drivers in Alberta. In fact, Rebecca was McCourt's own daughter and her mother was his sister-in-law.
McCourt said the ad was designed to inject some emotion into the auto-insurance debate. Some government MLAs criticized the ads as a crass attempt to manipulate, rather than inform, the public.
The ad, which ran in Edmonton and Calgary and on TV in Red Deer, initially appeared without a disclaimer. But when reporters began asking questions about Rebecca and her mother, McCourt said he realized the ad could be seen as misleading and the disclaimer was added.